Kyrsten Ann CAZAS
Public Relations & Social Media Maven
Experience
The Workshop Collective
Director of Public Relations June 2018 - Present
- Lead the PR division of The Workshop Collective and manage the PR team including senior and junior staff.
- Create and present PR proposals to prospective clients, and assist in securing new business.
- Oversee and manage PR strategy development and execution across all clients.
- Advise on crisis communication.
- Draft and distribute pitches as well as marketing collateral to targeted media including press releases, media alerts, fact sheets, client bios and more.
- Secure and implement digital influencer campaigns and partnerships with lifestyle, fashion, fitness, LGBT and foodie influencers across all social media platforms.
- Act as liaison and media-facing representative of all clients, essentially becoming an extension of the internal team.
- Host media at clients venues via group and individual press visits and dines.
- Continually identify and develop reactive as well as proactive media opportunities for all clients, by interacting with member of the media on a daily basis.
- Act as lead on client accounts, and lead client meetings and prepare weekly/monthly client reports.
Past/present clients include: 1-800-LUCKY; COYO Taco; Crook & Marker; EAST, Miami (Quinto la Huella, Sugar, Tea Room); The Miami Beach EDITION (Basement, Market, Matador Room, The Spa); ELOQUII; Le Chick; Le Pain Quotidien; Life House; Malibu Farm Miami Beach; Red Bull; Ron Zacapa Rum; Selina Brawlers and VEZA SUR Brewing Co.
The Workshop Collective
Senior Account Manager November 2017 - June 2018
- Worked as part of an account team to develop PR strategy and implement PR activity.
- Drafted and distributed pitches and marketing collateral to targeted media.
- Secured and implemented digital influencer campaigns and partnerships.
- Hosted media via group and individual press visits/dines.
- Continually identified and developed reactive as well as proactive media opportunities for all clients, by interacting with member of the media on a daily basis.
- Managed junior staff, lead client meetings and prepare weekly/monthly client reports.
Past clients include: EAST, Miami (Quinto la Huella); The Miami Beach EDITION (Basement, Market, Matador Room, The Spa); Le Chick; Le Pain Quotidien; Malibu Farm Miami Beach; Piegari; Red Bull and Ron Zacapa Rum.
Development Counsellors International
Senior Account Executive January 2016 - November 2017- Worked as part of an account team to develop PR strategy and implement PR activity.
- Wrote and distributed pitches and marketing collateral to targeted media.
- Coordinated and escorted media calls in key national markets including Chicago, New York and Washington DC.
- Secured and implemented digital influencer campaigns and partnerships.
- Hosted media in destination via group and individual press visits.
- Coordinated, produced and helped manage client events, ranging from annual media receptions to intimate luncheons.
- Continually identified and developed reactive as well as proactive media opportunities for all clients, by interacting with member of the media on a daily basis.
- Created customized PR and Marketing timelines and proposals for clients based on objectives and goals.
- Managed junior staff, lead client meetings and prepare weekly/monthly client reports.
Past clients include: CityPASS, Explore St. Louis, Gateway Arch Park Foundation, Greater Houston Partnership, Greater Louisville Project, Jamestown-Yorktown Foundation, Louisville Convention & Visitors Bureau, North Dakota Tourism, Source Cincinnati, Turismo Chile, Visit North Carolina, Visit Scotland and Visit Seattle.
Brustman Carrino Public RelationsAccount Executive July 2014 - December 2015- Worked as part of an account team to develop PR strategy and implement PR activity.
- Wrote and distribute press releases, media alerts and marketing collateral to targeted media.
- Coordinated, produced and helped manage client events, ranging from grand openings to intimate promotional events.
- Continually identified and developed media opportunities for all clients, by interacting with member of the media on a daily basis.
- Created customized PR and Marketing timelines for every client based on objectives and goals.
- Prepared weekly and monthly client reports.
Past clients included: 3030 Ocean & Sea Level Restaurant & Ocean Bar, Bistro Cassis, Casa Dragones Tequila, Devon Seafood + Steak, Grove Bay Hospitality (Glass and Vine), KNR Hospitality (The Dutch, Quattro, Living Room), March of Dimes Miami, Piripi and Whole Foods Market.
ThinkInk Communications
Social Media & PR Services Specialist June 2011 - July 2014- Maintained and generated content for social networking sites for ThinkInk as well as client profiles and blogs.
- Created and managed social media and PR-based client campaigns.
- Created strategy, PR and media plans to support client campaigns.
- Wrote press releases, media alerts and media pitches about clients and campaigns.
- Performed editorial calendar and conference research for clients.
- Compiled media lists for campaigns.
- Supervised junior employees and interns.
- Assisted with the planning, set-up and running of client events.
- Created monthly reports for all clients.
Past clients included Fuel Rewards Network, GuestLogix, KOBIE Marketing, KULA Causes, Points, PointsHound and Synchology.
The Agency Public Relations & Event Specialists
Public Relations & Event Contractor April 2010 - June 2011Assisted with the set-up, running, and breakdown of events including weddings and ING Celebrity Domino Night 2010 and 2011.
- Compiled media lists for Agency clients, focusing on Hispanic, African American and Asian markets.
Orange County Animal Services
Public Relations & Marketing Intern January 2010 - May 2010- Performed research on important local issues for upcoming campaigns.
- Researched, planned, created and launched Foster Parent Campaign.
- Maintained internal and external Animal Services website.
- Pitched potential stories to various forms of media.
- Wrote press releases, fact sheets and media advisories for campaigns and events.
- Assisted with the planning, set-up, running and break down of the annual Adopt-a-Thon.
- Took pictures and created daily features to market shelter animals to the adopting public.
- Took pictures of shelter animals that were featured in Dr. Marty Becker's syndicated national blog, a syndicated animal column, and on Good Morning Americas' Facebook fan page.
- Appeared on CW 13 News for their "Friday Furry Friend" segment to promote shelter adoptions.
Walt Disney World
Education Instructor December 2008 - May 2010- Taught guests about ocean conservation and marine animals.
- Performed on stage presentations focused on ocean conservation.
- Guided special guests through backstage tours.
- Facilitated guest’s needs and questions.
- Taught educational programs to special student groups.
- Interacted with guests during activities and animal talks.
- Participated as a part of the Disney team to ensure a magical guest experience.
The Agency Public Relations & Event Specialists
Public Relations/Social Media Intern May 2009 - August 2009- Established and maintained social networking sites for The Agency and clients.
- Wrote press releases, fact sheets, memos and media alerts about clients and events.
- Performed research for clients and events, and created PR event timelines for new clients.
- Assisted with the planning, set-up, running, and breakdown of events.
- Clipped all print, online, blog, and broadcast articles featuring clients and events.
- Composed media summary clip books for clients.
Education
University of Central Florida
Advertising/PR, Bachelors 2008 - 2010
Florida International University
Communications, Associate Arts 2006 - 2008
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